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Crytek: Current Retail Models "Milking Customers To Death"

Matt Gardner
Cevat Yerli, E3 2012, F2P, FPS game, Freemium, Retail, s Crytek, Warface

Crytek: Current Retail Models "Milking Customers To Death"

With Crytek in the middle of developing their first F2P game - Warface - CEO Cevat Yerli has spoken out about coming transition for the company towards an entirely free-to-play catalogue in the future, once Crytek have fulfilled their existing contracts. In Yerli's eyes, current retail models, with DLC and premium services at the forefront, are currently "milking the customers to death".

"If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it's literally milking the customers to death," he said, talking to Videogamer.

"As we were developing console games we knew, very clearly, that the future is online and free-to-play. Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience."

Yerli was at pains to stress that this will not impact upon the quality of Crytek's output.

"As is evident in Warface, our approach is to ensure the best quality, console game quality. That implies budgets of between $10m to $30m - so no compromise there - but at the price-point of $0 entry. I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model."

Warface, in development at Crytek's Kiev studio, is due for release later this year.

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Add a comment2 comments
geeko  Jun. 8, 2012 at 15:58

So how will Crytek make money? DLC I guess. Or hats.

Harryisme  Jun. 8, 2012 at 21:00

So how will Crytek make money? DLC I guess. Or hats.

Apparently hats, from what I've read they are hoping to make money via microtransactions like player skins and accesories...though why anyone would want that for a genre where you only see your arms and weapon only and occasionaly your feet when you look down.

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