The Elder Scrolls seems like an opportunity missed to me. It's a game that needs to be weighed and measured on its own merits, but that's tricky when it's trying so hard to please two separate groups of people in MMO lovers and traditional Elder Scrolls fans. Still, this deal at least solves one problem with the game -- its absurd pricing structure, which starts with its inflated asking price.
You'd normally have to fork out £30-40 for TESO, but Game Keys Now have a flash deal running over the next few hours that more than halves the game's RRP. Obviously, GKN are a digital distributor, so you'll be sent a code rather than a tangible copy of the game, but they're MCV finalists and I've ordered from them with no issue in the past before.