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$99 Subscription-Supported Xbox 360 Bundle May Come To Europe

Author:
Jonathan Lester
Category:
News
Tags:
Microsoft, Pricing models, Xbox 360

 Subscription-Supported Xbox 360 Bundle May Come To Europe

Microsoft Watching US Initiative "With Interest"

After a $99 Xbox 360 bundle supported by a two-year Xbox Live subscription launched in America this May, Xbox Europe are watching its progress with considerable interest. If it proves to be popular, we may end up seeing a similar offering in the UK.

The bundle in question provides an Xbox 360 4GB model and Kinect sensor for $99 - but purchasers are contractually bound by a two-year Xbox Live subscription billed at $14.99 per month. Essentially it's an attempt to implement the mobile phone contract model to home consoles.

"We'll watch it with interest, then we'll decide if it makes sense for us to expand more fully in North America, globally or by region," Xbox Europe boss Chris Lewis told VG247. “It’ll be very interesting to see how it works out. We listen to what the consumers are asking for and we experiment with different propositions in different markets."

Microsoft will apparently gauge consumer reaction to the initiative as it rolls out to more stores over the coming months, and potentially extend the distribution to Europe depending on user feedback.

“We just want to be where our consumers want us to be,” Lewis continued. “We want to be able to offer that flexibility of choice, making that kind of proposition available to those that want to consume that way. There are others that may choose to do it differently, and want to go down the more traditional method. I think the key it to have that portfolio of offerings."

“This is just another piece of that portfolio, and it will be interesting to see how folks consume it, what kind of reaction we get, and we’ll tweak and enhance it based on what we hear.”

Would you consider buying into this sort of pricing structure, dear reader?

Add a comment3 comments
hurrakan  Jul. 17, 2012 at 11:25

> "We listen to what the consumers are asking for"
> “We just want to be where our consumers want us to be"

I would like to have the adverts removed from the service that I pay for!

And no, I definitely would NOT consider buying into this pricing structure. They can keep their contracts!

Late  Jul. 17, 2012 at 11:41

So you pay $459 for a 4gb xbox, a kinnect, and 2 years of gold, but most of the cost is spread over two years?
And Yanks fall for that?

How did they ever get to be the world's superpower?...

JoeDark64  Jul. 17, 2012 at 18:55

So you pay $459 for a 4gb xbox, a kinnect, and 2 years of gold, but most of the cost is spread over two years?
And Yanks fall for that?

How did they ever get to be the world's superpower?...


Isn't this the same as people paying £800 for a phone over 2 years rather than just buying it outright on day one? I can't see the downside to this option. For those that have £300 in their pocket on day one you can buy it outright. For those who have £99 now and still want the console they also can go for the new machine (roughly working on maths for a Next Gen XBox).

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