Leaves For Marketing Firm
Assassin's Creed: Revelations wasn't quite as successful as Ubisoft had hoped, I imagine, effectively ending their idea of an annualized AC model - I hope. It had some interesting ideas, and switching to Constantinople was yet again an inspired location change, but overall the formula had become generic and tired, and the series is in dire need of a revolution instead of revelations. Geddit? Ahem, well, it appears as if creative director Alexandre Amancio has had enough with overdressing assassins, too, as he's left Ubisoft to join a marketing firm.
"Video games and advertising have many common elements," Amancio told Game Informer, about to take on his new role of chief creative officer at Cossette, a Canadian marketing company. "In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it's a community, relations between players, and the brand." Ubisoft have yet to comment on the matter, although reports of sniffling and the occasional emotional hiccup have been reported from their HQ. [Game Informer]