"From A First Impression Standpoint The Win Goes To Sony"
Activision Publishing chief Eric Hirshberg reckons that Microsoft have their work cut out to convince consumers that the £429 price point is worth taking a punt on, with "the win" going to Sony in the first round.
“If you do a focus group of a gazillion people and you show them two prices for two competitive products, 100% always prefer the lower price,” Hirshberg told GI.biz. “I think from a first impression standpoint the win goes to Sony, at least as it relates to pricing. Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it, and that it provides really meaningful capabilities that will be meaningful to consumers. And it’s a long game, so I am sure that’s what they intend on trying to do.
“I feel they have to show why that’s a good thing and why it’s worth the premium and deserves inclusion and why it’s something that gamers are going to come to really value and appreciate.
“It’s going to be a fun battle to watch, but I think they definitely have to win hearts and minds in terms of the value of it.”
High manufacturing costs for the mandatory Kinect peripheral lead to the Xbox One's premium price point, with Sony's decision to make the PlayStation Camera optional allowing them to undercut their rival (more on that later today). However, the real "battle," as Hirshberg puts it, will come down to games and the quality of the user experience - something we won't be able to judge until the two consoles are established.
Has Microsoft managed to "convince" you that the £429 RRP is worth an investment?