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Activision Reveal That Modern Warfare 3 Passed the $1bn Mark Quicker Than Avatar

Author:
Matt Gardner
Category:
News
Tags:
Activision, Avatar, Modern Warfare 3, Sales

Activision Reveal That Modern Warfare 3 Passed the bn Mark Quicker Than Avatar

Just in case you didn't think Activision could break any more sales records with their blockbuster FPS franchise, news arrives that not only did Modern Warfare 3 break the $1bn mark after sixteen days onsale, but it did so a day faster than 3D cinema box-office smash Avatar.

"Engagement of our Call of Duty audience continues to rise around the world," said company captain Bobby Kotick. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."

Activision suggested that this new milestone marked "the trend of interactive entertainment gaining a greater hold of audiences worldwide", with company noting also that although box office revenues might have slipped a little this year compared to the last, "the number of people purchasing and participating in gaming is on the rise, with no sign of slowing".

"Call of Duty has become that rare entertainment franchise that transcends its own genre," added Activision Publishing boss Eric Hirshberg. "Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty.

"And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."

 

Add a comment3 comments
udoh  Dec. 12, 2011 at 15:33

That's not really a big surprise when you consider than Cinema Tickets cost a lot less than MW3.

4nelson4  Dec. 12, 2011 at 16:14

That's not really a big surprise when you consider than Cinema Tickets cost a lot less than MW3.
True, but a lot more people go to the Cinema than own MW3 in fact a lot more people go to the Cinema than own a Console.

Bobness  Dec. 12, 2011 at 17:31

That's not really a big surprise when you consider than Cinema Tickets cost a lot less than MW3.

Thank God I'm not the only one who gets this. I remember when Halo 2 came out and there was a huge fuss over how it had a better opening weekend than Spider-man 2, and how that obviously meant video games were now better than movies.

But the statistics aren't really comparable when you consider that a cinema ticket is, say, £8 and a video game is, say, £40. So as video games cost five times as much as going to the cinema, measuring the performance of a game versus a movie in terms of income doesn't really say anything.

What you can work out from those figures is essentially 'In the first 16 days after release, five times as many people saw Avatar than bought Modern Warfare 3'. Which doesn't make Modern Warfare 3 look that impressive, so they have to look at it from a different angle. That's no bad thing, it's just that when you actually think about it, it's not really saying anything other than 'video games cost more than going to the cinema', which we already know, and '5 times as many people saw Avatar', which I guess is interesting, but again, there are probably already statistics to show how many people go to the cinema versus play video games.

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