Rovio Takes Flight
You might not know their name, but you've almost certainly played their all-conquering mobile spectacular, Angry Birds. The swine-punishing title has amassed over 350 million downloads to date, and filled Rovio's pockets with so much money that they're planning to extend their business to independent publishing.
"We have some plans for this area, but not ready to announce yet," reveals Rovio executive Peter Vesterbacka. However, while it's premature to put a date on the potential Rovio label, Vesterbacka confirms that they'll look to follow in the footsteps of their games and surprise people. "If we do something in the publishing area, you can expect it to be a bit different," he added.
Earlier in the year, Rovio acquired 42 million dollars from Skype founder Niklas Zennstrom. Neither party revealed what the funds would be used for, but considering Rovio's ties to the publishing scene - they first partnered with Chillingo, then EA when Angry Birds was released - it's not hard to imagine that capital is set to be invested in a publishing label aimed at the independent development scene where Rovio have enjoyed so much success.
With the company valued at over a billion dollars, and Angry Birds' earnings so far topping seventy million, Rovio looks to have a bright future ahead of itself. You can count on us to keep you updated. [Develop]