Productivity is set to plummet to major new lows today, as Rovio have announced that Angry Birds is now free to play in HTML5 over at the Chrome Web Store.
Speaking at the Google I/O developer conference in San Fransisco, Rovio head Peter Vesterbacka explained that the core game is free to download and play, with Microtransactions (such as the Mighty Eagle) providing the standard monetization aspect. The Chrome version includes exclusive levels and content including the "Chrome Dimension" which becomes unlocked after the first few levels are completed. Note that the project is still in beta - and contains a couple of nasty bug reports that are being investigated and squashed as we speak. [CNET]
In comparison with the c. 30% share of profits taken by Apple and Microsoft for apps bought from their stores, Google only insist on a meagre 5 per cent - meaning that the Web Store will become an increasingly attractive marketplace for indie studios.
Are you clicking through to Angry Birds right now? Or, heaven forbid, are you getting slightly bored of the whole thing? Let us know in the comments!