Apple CEO Tim Cook has suggested that the company is "not interested in being in the console business", at least as far as traditional gaming is concerned, but that he does consider Apple to be a large player in the games industry now, and sees growth in that area as inevitable.
"I view that we are in gaming now in a fairly big way," he told ATD. "One of the reasons people buy an iPod touch is gaming. Some buy it for music. I realize that is not the big screen you are talking about. Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see.
"Customers love games.
"I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today, and things in the future will only make that bigger."