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Atari Founder: Mobile Gaming Bubble Is "Over"

Jonathan Lester
Mobile gaming, Nolan Bushnell

Atari Founder: Mobile Gaming Bubble Is "Over"

According to industry legend Nolan Bushnell, the mobile games market will soon be "over" due to the insane amount of turnover and competition.

"The game business reinvents itself every five years," Atari founder Bushnell argued in an interview with All Things D. "The last five years have been the days of mobile gaming and shortform gaming, exemplified by Rovio with Angry Birds and Zynga with FarmVille. And that is over."

"Most games, by their nature, have a half-life of two years or less. It’s the outlier that has a half-life that’s longer than that. But that doesn’t mean that the marketplace is synchronized. So you have the early adopters coming into something, and they soon encourage the more timid to come in. It broadens the group. But players’ engagement is not lengthened."

"All the money’s out. Do I really want to do a mobile game that’s one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android."

Bushnell is apparently working on a project for  Google Glass, which he describes as "next big game opportunity" along with the Oculus Rift.

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