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Atari US To Sell Off Individual Franchises After Failed Job Lot

Author:
Jonathan Lester
Category:
News
Tags:
Atari, Bankruptcy, Rollercoaster Tycoon, Test Drive, Total Annihilation

Atari US To Sell Off Individual Franchises After Failed Job Lot

Atari US are in dire straits at the moment, with bankruptcy proceedings looming, and the company is now looking to offload its IPs separately.

GamesIndustry reports that only a handful of investors made preliminary offers to buy the company's entire back catalogue (15 out of a total 180), with no bids deemed as "acceptable" by the ailing publisher. They'll therefore plan to shed their franchise rights as individual lots at auction, with the objective of raising somewhere in the region of $22.2 million all-told.

"The Debtors believe that this type of a targeted bidding process affords the Debtors the best opportunity to market the Assets and maximize the value thereof for the benefit of all stakeholders," quotes the Wall Street Journal.

The auctions are scheduled for July, and it's clear that some of Atari's roster will probably find new homes. Rollercoaster Tycoon has been valued as their most valuable franchise, requiring a £3.5 million opening bid, while the moderately successful Test Drive series weighs in at $1.5 million. In contrast, the beloved Total Annihilation strategy franchise is up for comparative pocket change at $250,000.

We'll let you know how Atari fares, and where these franchises end up. At the risk of twisting the knife and kicking poor old Atari while they're down, I can't help but feel that some of their franchises will be much safer under new ownership...

Clarification: this story refers to Atari US, who filed for bankruptcy to distance themselves from French parent company Atari S.A. Apologies for any confusion. - Jonathan

Add a comment4 comments
Quietus  May. 23, 2013 at 12:15

To be honest, I've never been a fan, and I'm only surprised that they've held off for this long. You can only milk rereleases of Pac-Man so many times before people tire of it.

matthewbeeching  May. 23, 2013 at 12:32

To be honest, I've never been a fan, and I'm only surprised that they've held off for this long. You can only milk rereleases of Pac-Man so many times before people tire of it.


What... Namco's Pac-Man? :P

Quietus  May. 23, 2013 at 13:38

Haha, that's because I was reading about Pac-Man in my other tab. I meant Pong.:D

In saying that, having had a quick look into it, it seems that Midway / Atari later had rights to Pac-Man anyway, so they're all the same, dammit!:)

Last edited by Quietus, May. 23, 2013 at 13:39
PhilMcAvity  Jun. 5, 2013 at 10:13

250k for Total Annihilation is a STEAL

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