Login | Signup

Bach: Xbox Success Due To Sony Mismanagement

Matt Gardner
apple, Handbags, Microsoft, PS3, Robbie Bach, Sony, Xbox 360

Bach: Xbox Success Due To Sony Mismanagement

Robbie Bach, the former president of Microsoft's Entertainment & Devices Division, spoke out at the end of last week at the Northwest Entrepreneur Network, crediting some of the success of the Xbox gaming brand in general to a series of "really not so smart things" conducted by their chief rival in the industry - Sony.

“Some of the success of Xbox was due to the fact that Sony did some really not so smart things," said Bach. "They mismanaged their 70 percent market share. It’s a long conversation. The transition to PlayStation 3 was really, really bad. And really hard. They mismanaged their partners, they mismanaged their cost structure. They made their next platform so complicated that developers couldn’t develop for it.”

The headstart that the Xbox 360 got on the PS3 can't be ignored either, even if many of the consoles in those first 12 months and beyond ended up in the bin thanks to the dreaded Red Ring of Death - a period that led to a billion-dollar write-off, and a period that Bach terms “the most painful thing in my life".

In contrast, Bach praised Apple's conduct over the last few years, acknowledging that the company behind the iPod "made very, very few mistakes" in the last decade, even if they didn't see eye to eye on everything.

“They have made very, very few mistakes over the last 10 years," he continued. "It’s remarkable, actually. I give them a lot of credit. I don’t always agree with everything they do, but they’ve made remarkably few mistakes. If you’re in a startup and  your competition doesn’t make mistakes, the world is a hard place, and it doesn’t matter how much money you have.” [Geekwire]

Add a comment3 comments
DivideByZero  May. 14, 2012 at 11:51

This is pretty old news from someone who is a former something or other.

Moving forward, Sony have been making things better and there is certainly a shift away from Xbox and to PS3 for all of my mates... me included. Not sure about the rest of the world, but I imagine so.

The PS3 is the technically better console and so it has taken a while to realise that. The only thing where the PS3 falls down is slow load times (which I mostly fixed with an SSD) and poor network, but then again it's free and I don't really game online much.

Microsoft have made many mistakes with the Xbox too, but lets just gloss over them.

Lemming  May. 14, 2012 at 12:09

It's interesting actually as being someone who owns both from early on (and having had an xbox RROD on me). I mainly use the PS3 as a media center as with the BR drive it makes an excellent system for this but I've always found the gaming a bit lacklustre. While a lot **** off the 360 for xbox gold I find the barrier to entry keeps a lot of griefers off the system. My experiences of PS3 gaming in COD, killzone etc have always been far worse than multiplayer on the 360.

I do think the head start made a lot of difference for M$.. I've pretty much discounted the Wii-U so it will be interesting to see who gets the first true next gen box out there.. could well decide the console war. I'm still waiting for Apple or Valve to put an offering out there.. come on steam box!!!!

MattGardner  May. 15, 2012 at 12:19

The Xbox 360 is currently my lead console, but that's purely down to ergonomics and relative convenience (though if Microsoft f*ck up Xbox LIVE any further that latter point will soon become moot).

However, I genuinely agree with Jenova Chen's statements from the other day - outside of multiplatform experiences, I think Sony are more likely to take a punt on thought provoking, somewhat left-field material. They also have a significantly better record of finding talent and holding onto it.

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.