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Ballmer: MS "Will Leave No Stone Unturned" In The Battle With Apple

Matt Gardner
apple, Fighting talk, Microsoft, Microsoft Surface, MS Surface, Steve Ballmer

Ballmer: MS "Will Leave No Stone Unturned" In The Battle With Apple

Microsoft's Steve Ballmer has pledged that his company will "leave no stone unturned" when it comes to the technology battle with Apple, adamantly stating that Microsoft will look to engage in all mediums, across all platforms, to ensure strong competition.

"We are trying to make absolutely clear we are not going to leave any space uncovered to Apple," Ballmer told CRN. "Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch."

Ballmer was also strident in his assertions of Microsoft's superiority in enterprising.

"We have our advantages in productivity," he said. "We have our advantages in terms of enterprise management, manageability. We have got our advantages in terms of when you plug into server infrastructure in the enterprise."

"We do feel empowered to innovate everywhere and bring our partners with us. We are just not going to leave any -- what's the expression people like to use -- We're not going to leave any stone unturned, so to speak, as we pursue that."

Most recently, Microsoft announced plans to enter the tablet space themselves, issuing proclamations for the first-party MS Surface range, which may have already irked some of their existing hardware partners. Asked whether or not the Surface tablets would be available to third-parties to distribute and sell, Ballmer indicated that this would centrally be government by Microsoft themselves, with all efforts going into getting the product "out the door".

“But, if a partner says, ‘Hey look I want to sell some of these things. I want to put them in solutions,’ they can order some off Microsoft.com and sell them. There is nothing that gets in the way of that. But, we have not set up what I would call industrial distribution as sort of a first element. We may get there. But, if a partner wants to order some and put them in a solution with the customer, we’ll be excited to see that happen.”

Add a comment4 comments
RiKx  Jul. 11, 2012 at 14:16

"Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch."

Errr. Dude that's happened already. You guys have either been snoozing or lazing about making only half a*sed commitments you have lost the race before its even begun. Your half baked efforts have meant you have no legitimate foothold in any mobile device arena and you sink any funds you are willing to commit into trendy promotional campaigns rather than development to support existing products and services in place.

I'd think about getting a windows phone if I thought you would put some work into furthering it and encouraging others to develop apps cross platform or exclusively. But you won't. Lots of times I would like to buy a non-apple product but there just isn't the competition or where there is there is little to no support?! I can see the same being true of surface, I'd like to be wrong, hell so i didn't have to consider an apple product simply cos there is no direct comparison I BEG you - prove me wrong make me look a fool!

Trouble is I doubt you will you seem content as a market model to 'just do' and lose ground to apple everywhere as you make enough money from things like 'monetising' an already subscription based service and think people will blindly continue chucking money at you. Well that maybe true for some but I stopped my subscription for the first time in nearly 8 years to XBL after the metro update. Your laziness and lack of support and interest only in short term gain (contrary I believe to the efforts which won support with the original xbox and the early days of the 360) will continue to alienate me from MicroSoft products until I see you backing something properly that isn't a guaranteed cash cow like the 360. I WANT to buy your stuff if it's good so I don't HAVE to go to apple but you don't want to invest in building a long term user base. That's why apple is kicking your a$$. The sad thing here is you don't even seem to know it...

Rant over.Sorry.

Last edited by RiKx, Jul. 11, 2012 at 14:18
imdurc  Jul. 11, 2012 at 16:50

Uhm Rikx...who are you talking to?

MattGardner  Jul. 11, 2012 at 16:56

That is a superb rant. Hats off good sir.

I've made this anology anumber of times, but my gaming relationship with Microsoft is much like that of an abused wife. Microsoft promise me that they will change and innovate and grow and deliver.

And every time I believe in them I get a slap in the face. But I just can't let go!

RiKx  Jul. 11, 2012 at 19:30

Uhm Rikx...who are you talking to?
In which context?


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