Microsoft's Steve Ballmer has pledged that his company will "leave no stone unturned" when it comes to the technology battle with Apple, adamantly stating that Microsoft will look to engage in all mediums, across all platforms, to ensure strong competition.
"We are trying to make absolutely clear we are not going to leave any space uncovered to Apple," Ballmer told CRN. "Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch."
Ballmer was also strident in his assertions of Microsoft's superiority in enterprising.
"We have our advantages in productivity," he said. "We have our advantages in terms of enterprise management, manageability. We have got our advantages in terms of when you plug into server infrastructure in the enterprise."
"We do feel empowered to innovate everywhere and bring our partners with us. We are just not going to leave any -- what's the expression people like to use -- We're not going to leave any stone unturned, so to speak, as we pursue that."
Most recently, Microsoft announced plans to enter the tablet space themselves, issuing proclamations for the first-party MS Surface range, which may have already irked some of their existing hardware partners. Asked whether or not the Surface tablets would be available to third-parties to distribute and sell, Ballmer indicated that this would centrally be government by Microsoft themselves, with all efforts going into getting the product "out the door".
“But, if a partner says, ‘Hey look I want to sell some of these things. I want to put them in solutions,’ they can order some off Microsoft.com and sell them. There is nothing that gets in the way of that. But, we have not set up what I would call industrial distribution as sort of a first element. We may get there. But, if a partner wants to order some and put them in a solution with the customer, we’ll be excited to see that happen.”