EA Smack Talk Reaches Fever Pitch
EA and DICE have been relentlessly hyping Battlefield 3 these last few weeks, but since it's set for a holiday 2011 release, it will have to do battle with this year's Call Of Duty title. It'll be a no-holds barred battle royale over sales, hearts and minds... and EA are coming out swinging. Apparently the marketing campaign alone will cost two hundred million US dollars, with objective being to "take Call Of Duty down."
Speaking at the Ad Age conference in New York, EA boss John Riccitiello confirmed that EA were gearing up for a major offensive; stating that over US$200 million will be thrown into the Battlefield 3 hype machine. Despite Activision's Call Of Duty franchise selling record numbers of copies, the EA Exec believes that DICE's product is "superior"... and that this will be borne out in sales.
This November we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the number one game in the industry – a game that last year did $400 million in revenue on day one.
This game is designed to take that game down. If you're looking for a battle of the titans – Red Sox vs Yankees... Microsoft or Google - and what the tip-off point is for this holiday season, this is it.
There will be a couple of hundred million dollars of marketing against these two products going head to head. Similar designs – we think we've got the better product – it's going to be a blast.
It certainly will be. 2011 is already a bigger year for gaming than 2010 even though only three months have passed... and it's going to end with an epic showdown. Activision have yet to confirm details about this year's CoD outing, but we'll be sure to keep you updated with the latest.
Alright, it's time to nail your colours to the mast. Who's your money on: the heavyweight title holder or the Swedish powerhouse? Have your say in the comments!