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Battlefield 3 vs Call Of Duty Marketing Battle To Cost $200 Million

Jonathan Lester
Activision, Battlefield 3, Call Of Duty, EA, Games news, Hype, Smack talk
Battlefield 3

EA Smack Talk Reaches Fever Pitch

Battlefield 3 vs Call Of Duty Marketing Battle To Cost 0 Million

EA and DICE have been relentlessly hyping Battlefield 3 these last few weeks, but since it's set for a holiday 2011 release, it will have to do battle with this year's Call Of Duty title. It'll be a no-holds barred battle royale over sales, hearts and minds... and EA are coming out swinging. Apparently the marketing campaign alone will cost two hundred million US dollars, with objective being to "take Call Of Duty down."

Speaking at the Ad Age conference in New York, EA boss John Riccitiello confirmed that EA were gearing up for a major offensive; stating that over US$200 million will be thrown into the Battlefield 3 hype machine. Despite Activision's Call Of Duty franchise selling record numbers of copies, the EA Exec believes that DICE's product is "superior"... and that this will be borne out in sales.

This November we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the number one game in the industry – a game that last year did $400 million in revenue on day one.

This game is designed to take that game down. If you're looking for a battle of the titans – Red Sox vs Yankees... Microsoft or Google - and what the tip-off point is for this holiday season, this is it.

There will be a couple of hundred million dollars of marketing against these two products going head to head. Similar designs – we think we've got the better product – it's going to be a blast.

It certainly will be. 2011 is already a bigger year for gaming than 2010 even though only three months have passed... and it's going to end with an epic showdown. Activision have yet to confirm details about this year's CoD outing, but we'll be sure to keep you updated with the latest.

Alright, it's time to nail your colours to the mast. Who's your money on: the heavyweight title holder or the Swedish powerhouse? Have your say in the comments!

Add a comment6 comments
Kev  Apr. 7, 2011 at 15:15

Neither, both will flop.... Somehow I feel the latest series of games missed out on the sweet mechanics of COD:MW2. MOH interface felt clunky, unlocks never really seem to happen. Blops was worse forcing players to exit the server they were playing to change / update weapons, then having to buy the updates. It really failed to get the point.

Bring back the simple, play games to unlock xp for weapons and perks. Play with weapons to unlock sights, silencers, rapid fire, etc. Encourage playing with weapons with XP targets (get 10 kills etc).

Oh and give Servers Admins the ability to kick cheaters and have a decent anti-cheat system. Then maybe I'll be interested again..

*Upon saying all that, I suspect the masses (console players) will go with COD :(, the PC players will get both.

Alex  Apr. 7, 2011 at 15:53

Battlefield 3, definitely, Black Ops proved that the COD formula is getting seriously tired. The Battlefield series adds a touch of variety compared to most derogatory FPS. Saying that, Dice may well've messed up BF3, but that seems unlikely ;)

Josh  Apr. 7, 2011 at 15:54

I'm just wondering, but have you ever played Battlefield: Bad Company 2?

I notice you don't mention it, but you do mention MoH. I do hope that isn't your only experience of DICEs Multiplayer as they purposefully left it watered down in order for it not to usurp their Battlefield franchise in terms of Multiplayer. The BBC2 multiplayer is unparalleled in the FPS genre for Multiplayer in this generation of consoles.


Merc  Apr. 7, 2011 at 15:55


Saying both will flop is just pure stupidity. Both will shift ridiculous amounts of copies on current hype and fanbases alone.

And why even bring MoH into this? Games not even worth mentioning when bc2 is it's older but yet far superior brother. Also... As far as I can remember, cod games always required you to 'exit the server' or just wait until the end before changing weapons/perk setups.

These games will sell. Who will win? Well I think bc3 will be the better game but I just can't see the cod faithful and teeny gamers switching sides... They value their prestiges and goldness far too much.

Phil  Apr. 7, 2011 at 16:29

Battlefield 3! I love BFBC2 multiplayer on PC and I've already given up on BOPS - so dull and paying £10+ for maps packs when BFBC2 has had many free new maps + different modes.

Zayd  Apr. 7, 2011 at 21:43

BF3 by a country mile.

Not sure they need to spend $100m on advertising either, just show some of the (hopefully) sweet multiplayer and it'll sell itself.

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