Patrick Soderlund, EVP of EA’s games label, has outlined the company's mission statement with regard to their Battlefield frnchise. It's very simple indeed: they won't stop until they've beaten Call of Duty into second place when it comes to the FPS market.
“Competition is good,” Soderlund told MCV. “It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don’t look at them necessarily and mimic what they do.
"But we think about them. Maybe they weren’t thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need too. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1.
“We are spending a tonne of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: ‘No.5 is probably fine,’ it’s hard for people to rally behind that message. But I wouldn’t say we could be No.1 if I didn’t think we could. I think I have the right team, the right product and the right strategy to get there.”
Battlefield 4 releases on October 29th for PC, PS3 and Xbox 360. It'll also be arriving on next-gen consoles, hitting the PS4 on November 12th in North America and in Europe on November 29th, with the Xbox One version arriving Stateside on November 19th and in Europe on November 21st.