Battlefield Premium - the worst-kept secret of E3 2012 that sees DLC-hungry gamers saving money on the expansion packs for Battlefield 3 by purchasing the lot in one go - has attracted over 800,000 customers in th first two weeks since launching to public.
"We are very pleased with the performance so far," said EA exec Patrick Soderlund, chatting to USA Today.
The service gives purchasers access to all of the game's expansion packs for £39.99/4000MSP.
Does this mean we can expect to see a "Premium" offering working its way into more EA titles?
""We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly it looks very promising right now," said Soderlund.
EA Labels boss Frank Gibeau was a little more forthcoming, saying that "longer term we think that we can bring more properties into that offering and that’ll be great for the business".
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