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BioWare: 'This Is The Most Exciting Time To Be In The Industry, Ever.'

Matt Gardner
BioWare, Dr. Greg Zeschuk, Dr. Ray Muzyka, EA

BioWare: 'This Is The Most Exciting Time To Be In The Industry, Ever.'

BioWare's Dr. Greg Zeschuk and Dr. Ray Muzyka have stated that developers must be adaptable in today's enivronments if they are to survive, but that such a state of affairs is no bad thing, rather that 'this is the most exciting time to be in the industry, ever.'

Speaking to GamesIndustry.biz, the creative heads asserted that flexibility in evolution had been key for the company. 'If we weren't adaptable we'd be dead,' said Zeschuk. 'Like right now you will die if you're not adaptable.'

'This is the most exciting time to be in the industry, ever,' added Muzyka. 'Like in terms of the rate of change and just the number of people playing games, it's higher than it's ever been. The understanding, the consumers are savvy now and there's press that get the word about high quality games and low quality games instantly, so the speed of the internet really accelerates that, the virality of games. The digital distribution models, the play for free models, all the digital subscription models, these are all ways to get your games out to the fans alot quicker.'

They also spoke a little about intellectual property and whether or not their large franchises such as Dragon Age and Mass Effect have had an adverse effect on risk taking with new IPs considering that the existing models are so lucrative.

'You have to take risks in order to survive in an industry that's as dynamic as videogames,' said Muzyka, 'it's fusion of art and entertainment and technology, and if you aren't taking risks, like Greg said, then you won't survive. It's a really interesting blend of taking careful calculated risks, and making sure you're listening to market research and your fans and following your team's intuition the whole way, at all times taking smart risks, and being flexible and dynamic.'

'I think one thing we can all see is when somebody just milks something to death,' continued Zeschuk. 'I think that's were the really big danger is, especially with publishers that don't have depth of slate. That's the other big thing that's exciting for us, we've still got Jade Empire, we could pull that up sometime, you never know right? And also the other thing, honestly, if we wanted to make something new maybe one of our existing properties takes a holiday. [...] It gives us flexibility. You don't feel the pressure like "we've got to pump another one out." I think other competitors are in that mode, you look at their slate and you look at their depth and you're like, wow, if this doesn't work for the fourteenth time, there could be trouble.'

Read the full interview here.

Add a comment 1 comment
hurrakan  Sep. 27, 2011 at 12:15


Then why aren't games as good as they used to be? ESPECIALLY Bioware games...

I guess they mean it's an exciting time to be a game developer. Everyone I know would MUCH rather play a new Jade Empire than ANY Mass (D)Effect or Dragon Age game. I no longer have any faith in Bioware - if there is a new Jade Empire game, I hope they let another developer make it.

The first step in fixing a problem is recognising and admitting that you have a problem...


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