Activision isn't quite finished milking a few more million from the Call of Duty faithful. One last wring of the profit-laced flannel is coming, it seems, with another DLC map pack well on its way. A strong Q2 for Activision - no doubt helped by Black Ops' continued success - prompted an earnings report where CEO Bobby Kotick broke the news.
"Our better-than-expected second-quarter performance was driven by record digital sales of our online-enabled franchises," boasts Kotick in the report. Black Ops' last map pack, Annihilation, released in June; first on the 360, then on the PC and Playstation 3. It obviously raked in plentiful millions, as Kotick announced the upcoming Resurrection map pack would be released in the next three months; presumably just before Modern Warfare 3 lands.
"To date, pre-orders for Modern Warfare 3 have significantly exceeded the pre-orders for Black Ops at this time last year," Kotick told investors. If he's right, then Modern Warfare 3 will - again - set the pace for opening day revenue. It'll be the first Call of Duty title where premium content will enter the mix, with the launch of social media hub, Elite, where Activision will be releasing paid-for and free content for fans. "In addition, we believe that Call of Duty Elite, which was built for Modern Warfare 3 and is expected to launch with the game on November 8, should redefine social connectivity for multiplayer gaming." [Eurogamer]