Jay Wilson, Blizzard's game director for Diablo III, has defended the inclusions of real money transactions in the game, saying that the ability to buy and sell loot for real currency was a design decision, and noting that he feels it's not a bad thing "to want to make money".
"It came from the design department," Wilson said of the new system, chatting to Gamasutra.
"So here's one of the things that I will say -- that no one in forums will believe me -- but we never make business decisions outside of the game development team. We always make them based on what we think is right for the game."
Wilson stated that the revenue from such initiatives fed back into the development cycle, allowing Blizzard to make bigger and better games, noting that he didn't see monetising a product as a bad thing so long as it's a good product.
"We want to make money because making money means we get to make more games, and we get to make bigger games," he said.
"I don't think it's a bad thing to want to make money. I think it's a bad thing to want to make money off things that are not a good service or product for your customer, and that's our inherent belief, is that it's okay to make money on a service we provide for our customers that we think is a good service worth paying for."
Wilson also acknowledged the growing hubbub regarding the potential console version of Diablo III, and took pains to remind people that the developers are still yet to confirm it properly as yet.
"We tell people that basically we're experimenting, because it helps us hire people," he said.
"The better people we hire, the better chance we have to actually make it. That's why we haven't kept it super secret, but we also haven't confirmed it, because we're not sure yet whether we think it will work, and whether we think we have the resources to do it."
We're pretty sure it would print money.