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Blockbuster: Rentals Getting An 'Awful Lot of Support' From Publishers

Author:
Matt Gardner
Category:
News
Tags:
Blockbuster, Game Rentals, Pre-owned games, Sales, The War On Used Games

Blockbuster: Rentals Getting An 'Awful Lot of Support' From Publishers

Blue and gold rental leviathan Blockbuster have revealed that they've been receiving an 'awful lot of support' from publishers, because apparently rentals are the new weapon in the war against pre-owned games. Online passes be damned!

Talking to MCV, the entertainment chain said that renting a game for £5 for five nights was far better for publishers than a consumer buying a game and then trading it in for someone else to play.

'Take Q4, there must be at least 35 major games out,' said Gerry Butler, famous Hollywood actor Blockbuster’s commercial director. 'You physically can’t buy them all. But you’d like to play them all. So we have put together a very cost-effective way for consumers to play games.

'We have ramped up the rental side of our business and we have got an awful lot of support from publishers. Publishers like renting as it takes away from trade-ins. The problem with trade-ins is the publisher doesn’t get any money. The advantage of renting is that they get quite a lot of money.'

Fighting talk, and they're deadly serious. The franchise has been pushing television marketing for the first time in two years, extolling the virtues of video game rentals during gaps in ITV's awful coverage of the Champions League. There are no late fees any more, with the option to extend rentals by £1 per night, not to mention subscription based services too.

'Gaming is very important to Blockbuster,' said 300 legend Butler. 'We have a large percentage of the heavy core gamers in our stores. And we think rental is a great way to play games in austere times.'

Add a comment4 comments
fanpages  Nov. 21, 2011 at 18:40

References to 'Gerry Butler' but none for the movie "Gamer"? :)

MattGardner  Nov. 21, 2011 at 18:48

We don't talk about that film...

mightybobbin  Nov. 21, 2011 at 19:44

"No late fees, with the option to extend rentals by £1 per night"

How is that going to work?

crazycoco  Nov. 21, 2011 at 20:46

"No late fees, with the option to extend rentals by £1 per night"

How is that going to work?


If you keep a game for 5 extra nights the charge would be £5 but if you rent another game at £5 (or rent something more than the value of the fine on the same day it occurs) then they automatically take the fine off.

so instead of paying the fine and leaving with nothing, you can basically pay the fine and take something for free.

But.... thats accounting for people wanting to rent again on the same day

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