Bulletstorm was always going to be a hard sell. It has no established fanbase, the humor is incredible divisive and the FPS genre is extremely competitive. I, on the other hand, loved the game, and honestly believe it's the biggest step forward in the genre since Halo: Combat Evolved. I seem to be in the minority, however, as according to Doug Creutz, an analyst for Cowan and Company, Bulletstorm's figures in the US have been "disappointing".
Creutz compared sales figures between Bulletstorm and Marvel Vs Capcom 3: Fate of Two Worlds, with both multiplatform titles releasing within days of each other. However, whereas MVC 3 shipped an impressive 790, 000 copies, compared to Bulletstorm's slightly less impressive 279, 000. Over here in the UK, it also failed to beat Killzone 3 to the top spot in the charts, despite being on three platforms compared to Guerrilla's one.
I'm at a loss to explain all this. Like I said, Bulletstorm is a divisive experience. You'll either love the humor or hate it, applaud the Skillshot system or deplore it. But with Epic's involvement, a big marketing push and the added incentive of the Gears 3 beta, I can't see why it couldn't at least shift half a million copies, especially with three platforms to spread that number across. It might see a sales' spike closer to April when the Gears 3 beta launches, but unless that happens it's very doubtful we'll see any more Bulletstorm. And that's a sad thing, indeed. [OXM]