But this sort of thing happens all the time in technology. I work in IT and most big things come on one disk and the bits you get are determined by the license key you buy. The stuff is all there on disk, ready to use for those who have paid to use it.

Don't get me wrong, I don't want games to go this way. But this is not a new idea.

I think Breadster raises a good point. It's the expectation that all of the time, resources, and energy from the development process has gone into a completed product when the game goes gold - that the retail product is as complete, comprehensive, and as good as it can be.

Unfortunately, with publishers looking for more and more games with a long tail, DLC is now a pre-gold consideration for the majority. How quickly can we get supplemental material out? What can be kept back (if anything)? What's the best way to monetise this franchise going forward?

But DBZ is right too...this is nothing new.

On disc DLC isn't really the problem, it just seems more galling to the consumer. Day one DLC is, whether that's in the form of a licence key or a 500MB download. If it's free - an incentive perhaps to buy new - then that's great. If it's not, well we're being ripped off...or "monetised".

I really hate that word.