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Capps Calls For Open Pricing For Next-Gen Consoles

Matt Gardner
Epic Games, Microtransactions, Mike Capps, Next-gen

Capps Calls For Open Pricing For Next-Gen Consoles

Epic president Mike Capps has called for the current crop of console manufacturers to abandon their 'protectionist' approach to monetising the games on their systems, and recognise that as consumer attitudes and spending changes, so too must business models on next-gen consoles become more flexible.

'I think another thing that’s changed is the way people are willing to spend their money. Consoles need to adapt to this. Game revenue has moved to the service model and the microtransactions model. Consoles need to start being comfortable with that. They need to be able to do something where small virtual items can be sold and bought for 20¢ without a long certification process and a price approval process.'

'I just don’t think this protectionist approach is going to be successful in a world where the price of virtual items changes on a day-today basis.'

Capps pointed towards PCs, providing an open platform that has allowed developers and publishers freedom in terms of pricing, suggesting that console gaming will leak a steady stream of support if manufacturers persist with rigidly conservative business models.

'Double-A games will never come back unless we get rid of this notion of a game being $60 or not released. The console manufacturers need to let this happen. The best way of driving developers to PC is telling them they have no freedom in what prices they can set for virtual items. It would be great to have the level of freedom that, say, Steam gives you.' [Develop]

Add a comment2 comments
gunnx  Oct. 27, 2011 at 16:18

It doesnt feel like the PC market is where all the money is and what happened to the advantage of a console, in that its a steady platform that is the same for everyone. Games are pricey but then the cost of developing games is huge. Though to be honest I'd prefer if they just concentrated on making good games and not worry about how much to charge for trivial non-essential DLC.

Lemming  Oct. 27, 2011 at 16:33

I'd say this focus on DLC and "micro-transactions" is what is doing the most harm. Many recent releases are prime examples of this where it feels that content was cut from the game just to make more money from DLC or exclusive editions/passes. Arkham Asylum especially was ridiculous for including different DLC content with so many versions.

I'd much rather see developers spending time to develop a full story from start to finish with all the content in it and release extra extra modes / maps as DLC. Fallout is a perfect example for well managed DLC where it adds to the game without being a major missing part of the plot if you don't have it.


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