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Cliff Bleszinski: "Horror Doesn't Fly" In The Triple-A Market

Author:
Jonathan Lester
Category:
News
Tags:
Cliff Bleszinski, Dead Space 3, Horror games

Cliff Bleszinski: "Horror Doesn't Fly" In The Triple-A Market

"You Can Either Fight It Or Embrace It"

Gears Of War designer Cliff "Cliffy B" Bleszinski has weighed in to defend Dead Space 3's action-oriented focus, suggesting that traditional survival horror is the "ultimate campaign rental."

“The $60 disc based market horror doesn’t fly," Bleszinski wrote on his personal blog. "It’s the ultimate ‘Campaign Rental’ that’s played for two days and traded in and I’m sure EA knows this. When we’re fully digital we’ll see more true horror games coming back. Look at Amnesia and Slenderman on PC."

Though still playing through the game, the currently-unaffiliated developer suggested that Dead Space 3 is still an impressive proposition if you approach it with the right mindset. "At the end of the day this franchise feels like it’s starting as a solo experience, a solitary and confined horror game, and now it’s evolving into much more than that. You can either fight it or embrace it. I choose the latter, as at the end of the day it’s FUN. (We’re about 50% through…the giant drill bit section was a highlight.)"

This comment echoes a recent statement from the original Dead Space's writer, who reckons that more games are eschewing traditional horror for action due to "simple economics." However, as Bleszinski rightly points out, the indie and boutique scene is free to run with it free from looming overheads. We eagerly await the likes of Amnesia: A Machine For Pigs and Slender: The Awakening later this year.

Our own Dead Space 3 review will go live in a matter of hours. It's pretty good, by the way.

Add a comment4 comments
sits69  Feb. 13, 2013 at 12:43

Oh CliffyB, please stop vomiting your brand of horsesh17 as trying to pass it off as common fact. Your opinion equates to that of a teenager so please STFU.

Quietus  Feb. 13, 2013 at 13:49

Well, clearly his opinion is valued within the industry. Whether you like him or not doesn't change the fact that he's been heavily involved in the creation of some massively successful games.

Breadster  Feb. 13, 2013 at 16:43

It's not that they can't make money with a triple A horror game, it's just that they won't make as much money as they could with an action game.

It's pretty sad that all publishers think about nowadays is "this type of game will sell" and "this got poor sales because it was this type of game". None of them ever seem to take into account whether the game is actually good or not.

sits69  Feb. 16, 2013 at 12:48

It's not that they can't make money with a triple A horror game, it's just that they won't make as much money as they could with an action game.

It's pretty sad that all publishers think about nowadays is "this type of game will sell" and "this got poor sales because it was this type of game". None of them ever seem to take into account whether the game is actually good or not.


Exactly. Often CliffyB -- and pseudo-marketeers like him -- will hype some genres and devalue others just to suit whatever it is he's about to bring market.

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