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Codemasters To Rebrand As 'Codemasters Racing'

Author:
Jonathan Lester
Category:
News
Tags:
Codemasters, Codemasters Racing, Racenet, rebrand

Codemasters To Rebrand As 'Codemasters Racing'

Abandons Action, "Absolute Focus" On Racing

Codemasters has announced that they'll be officially rebranding as of May this year, officially becoming Codemasters Racing. They'll specifically look to focus on the racing genre with titles like Dirt Showdown and the F1 franchise, but plan to shelve their shooter lineup after Bodycount and Operation Flashpoint: Red River released to a lukewarm reception.

Codies communications chief Rich Eddy told MCV that Codemasters Racing will focus on becoming the best racing publisher in the world, bar none.

We have kept our reputation for delivering best-in-class racing games. And best-in-class racing games is now our razor focus going forward.

In racing, we are No.2 in Europe and that’s not good enough. We want to take racing games across multiple platforms and genres. So that players can play anytime, anywhere and on any device.

Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward.

A Codemasters spokesman reiterated their razor-sharp specialisation to Eurogamer, while confirming that their shooter IPs will be put on indefinite hold.

The [racing] focus is an exclusive one, there are no other genre properties in development at this time; racing is everything. We are also increasing headcount across the operation, which currently employs around 700. We are expanding the teams by a further 100+ development positions, which are opening over the course of the year across the sites.

Codemasters also announced a new online hub that will draw their disparate racing titles together into a single cohesive community. Entitled Racenet, this new service provides players with a unique Driver Profile that will act across future F1, Grid and DiRT games, and plans to offer regular community events and prizes. It will make its debut on May 1st, accompanied by the DiRT Showdown demo.

Add a comment5 comments
LickOfPaint  Apr. 19, 2012 at 15:27

Considering the past success of Micro Machines and Colin McCrae Rally this is great news for Codemasters who have been sorely missed by older gamers for many years!

DivideByZero  Apr. 19, 2012 at 15:53

Errr, Codemasters have been making games fairly solidly since back in the day. They are most know for Dirt, Grid and the F1 games now... but they also did stuff like operation Flashpoint, Clive Barker's Jericho, Leisure Suit Larry Box Office Bust and many more... but thier non-racing games are so-so and their racing games are ace.

That said... they also did the Dizzy games and I loved those back in the day on my Amstrad CPC 464!

Quietus  Apr. 19, 2012 at 16:45

they also did the Dizzy games and I loved those back in the day on my Amstrad CPC 464!
This. If I wasn't playing Target: Renegade, it was the Dizzy games.

Anarchist  Apr. 20, 2012 at 07:59

Or super ski simulator.

Or BMX simulator

Or tons of other classics.

stevenjameshyde  Apr. 20, 2012 at 11:36

Considering the past success of Micro Machines and Colin McCrae Rally this is great news for Codemasters who have been sorely missed by older gamers for many years!


The world needs a new Micro Machines game, definitely. Or at least an update to Motorstorm RC which allows you to take a picture of you living room and draw a track on it...

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