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Colantonio: "New IPs Barely Make Their Money Back"

Matt Gardner
Arkane Studios, Dishonored, Harvey Smith, New IP, Raphael Colantonio

Colantonio: "New IPs Barely Make Their Money Back"

Dishonored co-creator Raphael Colantonio hopes that publishers are being honest when they suggest that it's the end of a generation cycle that's making them nervous about investing in new IPs, and that the start of next-gen will herald a flurry of creative activity.

"For sure, publishers recently have been very afraid of creating new IPs, because it’s more investment," he told OPM. "New IPs usually barely make their money back. It’s only with the sequel that you start making money, if the first one was successful. So there are a lot of risks.

"It is funny, because we’re always hearing that the reason why there are no new good IPs is because it isn’t good to launch a new IP at the end of a console cycle. But hopefully publishers will follow through with what they’re saying – that the only reason there are no new IPs is because of the old cycle – so let’s see what happens with the new cycle. We hope so, because it’s a big trend right now on forums and with players: everybody is complaining about playing the same games over and over. As gamers we would like to see [more new IPs], and as creative people we would like to see that."

Earlier in the interview, fellow co-creator Harvey Smith spoke about the difficulties that Arkane had faced in creating a game such as Dishonored - a new IP set in a striking new world.

"It multiplies the difficulty of everything," he said. "In our case I think that’s true not just because it’s a new IP, but because it’s a new world. [There were] all the normal difficulties of making a game across many languages and across three major platforms, as well as all the difficulty with making such an ambitious game – this is not just a paint-by-numbers game. On top of that it’s a new IP, and so you have to educate people about what it is. It doesn’t take place in a normal world: it’s set in a world that doesn’t even have the same calendar, religions, mythology or continents."

Add a comment3 comments
DivideByZero  Apr. 2, 2013 at 16:38

How did Dishonored do?

I loved it, great new IP, great world... really really good. Don't know anyone who played it who had anything bad to say about it.

So, I am wondering how it did / is doing sales wise?

Breadster  Apr. 2, 2013 at 17:03

I would have thought Dishonored did pretty well, it's all anyone was going on about at the time and I'm pretty sure it was at the top of the charts for a while at least.

MattGardner  Apr. 2, 2013 at 17:08

@/0 - Bethesda never disclosed figures, but Pete Hines said the following back in Nov. last year

“I can tell you that Dishonored is far exceeding our sales expectations, which is especially cool considering it's a new IP facing a host of well-established franchises this quarter.

“We did terrific numbers again this past weekend, both in stores and on Steam, where Dishonored was listed as the number one selling title over the holiday weekend. And Dishonored has really sold well overseas.” [EG]

Last edited by MattGardner, Apr. 2, 2013 at 17:09

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