Flirtatious, risqué, sofa-spanking party game We Dare will not be making it to UK shores, Ubisoft has revealed.The game's advertising campaign - and you can witness the titillating trailer above - was a shoe-in for outrageous column inches all over the more conservative press outlets, and duly delivered with The Sun proclaiming that 'a raunchy game for the Nintendo Wii has outraged parents who say it promotes orgies and lesbian sex to kids as young as 12'.
Of course, the Daily Mail chimed in, quoting a 46 year old dad as saying that 'no wonder we have problems in society with unsafe sex and under-age sex when kids can get hold of games like this. This sort of computer game will only serve to fuel sexual tensions and, in a worse-case scenario, sexual touching or assault. Imagine a room of testerone-fuelled teenagers playing this, something could get out of hand. It sounds drastic but I could see it.'
The problems have mainly arisen due to PEGI issuing a 12+ rating for what would appear to have been a fairly adult title, with the Australian Classification Board only rating it PG. A spokesperson for Ubisoft said, 'Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom.'
Although the classification boards have not been drawn on specifics, an anonymous former censor spoke to Australian site The Age, suggesting Ubisoft might have utilised a few loopholes when it came to classification guidelines:
'There's lots and lots of loopholes, I don't think it is them being lenient on sex and being hardcore on violence, I just think that the way the title has been done is very very smart on Ubisoft's part. [...The ACB] can't classify what people are going to do in their homes, they can only classify what's actually in the game and what's in the game is very very cartoony, maybe a little bit of sexual inuendo but that's about it.
Very rarely do people actually play the game when these titles get rated ... what happens is [game publishers] fill in a report and then that goes and gets rubber stamped by the Classification Board.'
Interestingly enough, though. The site also suggests that a board report revealed that Ubisoft had in fact requested an M rating, but that the board assessed the content themselves and deemed a PG rating to be perfectly adequate.
The UK is not alone in this loss, last week IGN reported that Ubisoft had pulled We Dare from its US release too. The rest of Europe are still on course for a 'flirty striptease', however.
Is this just a big fuss about nothing? Are Ubisoft to blame for producing a relatively harmless game but marketing it in such heavily sexualised fashion? Have the classification boards lost their minds? Why the hell would 12 year olds buy it anyway? Let us know what you think in the comments below.