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We Dare Won't Be Coming To The UK

Matt Gardner
Daily Mail, News, Spanking, The Sun, Ubisoft, We Dare

Flirtatious, risqué, sofa-spanking party game We Dare will not be making it to UK shores, Ubisoft has revealed.The game's advertising campaign - and you can witness the titillating trailer above - was a shoe-in for outrageous column inches all over the more conservative press outlets, and duly delivered with The Sun proclaiming that 'a raunchy game for the Nintendo Wii has outraged parents who say it promotes orgies and lesbian sex to kids as young as 12'.

Of course, the Daily Mail chimed in, quoting a 46 year old dad as saying that 'no wonder we have problems in society with unsafe sex and under-age sex when kids can get hold of games like this. This sort of computer game will only serve to fuel sexual tensions and, in a worse-case scenario, sexual touching or assault. Imagine a room of testerone-fuelled teenagers playing this, something could get out of hand. It sounds drastic but I could see it.'

The problems have mainly arisen due to PEGI issuing a 12+ rating for what would appear to have been a fairly adult title, with the Australian Classification Board only rating it PG. A spokesperson for Ubisoft said, 'Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom.'

Although the classification boards have not been drawn on specifics, an anonymous former censor spoke to Australian site The Age, suggesting Ubisoft might have utilised a few loopholes when it came to classification guidelines:

'There's lots and lots of loopholes, I don't think it is them being lenient on sex and being hardcore on violence, I just think that the way the title has been done is very very smart on Ubisoft's part. [...The ACB] can't classify what people are going to do in their homes, they can only classify what's actually in the game and what's in the game is very very cartoony, maybe a little bit of sexual inuendo but that's about it.

Very rarely do people actually play the game when these titles get rated ... what happens is [game publishers] fill in a report and then that goes and gets rubber stamped by the Classification Board.'

Interestingly enough, though. The site also suggests that a board report revealed that Ubisoft had in fact requested an M rating, but that the board assessed the content themselves and deemed a PG rating to be perfectly adequate.

The UK is not alone in this loss, last week IGN reported that Ubisoft had pulled We Dare from its US release too. The rest of Europe are still on course for a 'flirty striptease', however.

[via Telegraph]

Is this just a big fuss about nothing? Are Ubisoft to blame for producing a relatively harmless game but marketing it in such heavily sexualised fashion? Have the classification boards lost their minds? Why the hell would 12 year olds buy it anyway? Let us know what you think in the comments below.

Add a comment6 comments
Brendan Griffiths  Mar. 10, 2011 at 11:58

I'm glad it's not coming out, apart from looking shite anyway, it's hassle the games industry doesn't need. Plus if you're going to have a filthy game, surely the PS Move is where it's at with it's soft, glowing orb of pleasure.

The low age-rating was surprising and was always going to be problematic, the idea of under 18s playing it, is just creepy.

I'm still not sure the game was ever actually real, I watched the trailer waiting to see Charlie Brooker come on at the end and announce another episode of Games Wipe.

More to the point Ubisoft, stop making toss like this and Pure Football and get on with Beyond Good & Evil HD and a sequel to 2008's POP.

Brendan Griffiths  Mar. 10, 2011 at 11:59

*Beyond Good & Evil 2 I mean. Spend some dough on marketing the new HD one too if you're using that as the yardstick for bothering with the sequel

Bourne_Tragedy  Mar. 10, 2011 at 13:02

In terms of debatable marking campaigns or game content:

* EA had "Your mom hates this" (DeadSpace 2)
* Activision had Call of Duty:MW2 (One of the missions)
* Ubisoft didn't have much... until now. What better way to join the party then by mis-marketing* a game with a campaign that would probably hit a nerve with a lot of people.

As far as I can tell, the only reason for this campaign was for it to join the party. Shame they had to do it in such a childish way.

* I haven't played the game, and the campaign could be accurate - but I trust PEGI - if they classify it as a 12 then there's a reason. IMO as always.

Handle  Mar. 10, 2011 at 14:55

It's ridiculous, they might as well kick up a stink about Twister and Cards, I'm sure both of those have been used in sexy alternatives.

Matt Gardner  Mar. 10, 2011 at 18:49

Well that's the kickoff for the top ten for next Tuesday right there!

John Romero may feature heavily too...

Matt Gardner  Mar. 10, 2011 at 18:51

If it's anything like Truth or Lies we could have used it for the series of vids I'm planning involving dynamite, fireworks, bad games and duck tape.

Screams of dubious marketing decisions, this.


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