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COMMENT | Don't blame core gamers for EA's dubious business models, Peter

Matt Gardner
EA, F2P, Microtransactions, Peter Moore, Videos

COMMENT | Don't blame core gamers for EA's dubious business models, Peter

Peter Moore is talking utter balls

I like Peter Moore. He adds an enormous amount to this industry, and for the most part he's frequently been one of the few publisher bigwigs to hold his hand up when his company has done something a little silly. He's a man who's clearly passionate about this industry, and in a world of corporate doublespeak, shameless PR agendas, and cries of corruption, he seems like one of the industry's straight shooters.

But every so often, in the role of protecting and endorsing Electronic Arts, he occasionally says something worthy of a double-facepalm.

The latest debacle? Well, apparently we core gamers are resistant to change, and that's why we've not taken kindly to EA's attempts to foist microtransactions upon us.

Here's what the man himself had to say in a recent interview with Games Industry:

"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that," Moore said. "Your readers, the industry in particular. I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."

"[...] There is a core--controversial statement coming from me, sadly--that just doesn't like that, because it's different. It's disruptive. It's not the way it used to be. I used to put my disc in the tray or my cartridge in the top, and I'd sit there and play. And all of these young people coming in, or God forbid, these old people coming into gaming!"

Moore goes on to compare the video game industry to the music industry in a convoluted and rather nonsensical analogy that dilutes his point completely, but the gist is that "actually selling music is not a way of making money any more, except for a core group", with the implication being that gaming could be headed the same way were it not for pioneering publishers like EA.

Oh, and it's our fault. Us industry folk and core gamers.

We like to call things how we see them here at Dealspwn. And in our professional opinion, Peter Moore is talking utter balls. Here's why...

Add a comment4 comments
Ilium  Jul. 4, 2014 at 14:07

What an utter ****. I suppose the FIFA demo "accident" was an example of a "disruptive business model" gone awry and that really that's probably all our fault too.

Stick to the E3 stripteases Peter.

JonLester  Jul. 4, 2014 at 14:27

What annoys me is that EA SHOULD be doing their best to wipe the slate clean, as they had the perfect opportunity to do so. Much like Phil Spencer has reinvigorated MS by scraping every last slimy excretion Don Mattrick left plastered over the office, their new CEO Andrew Wilson really ought to have launched a concerted charm offensive on all fronts.

Killing online passes was a start, but it wasn't enough. Killing Dungeon Keeper or mandating a full revamp of the economy would have helped.

And what absolutely doesn't help is the old guard now blaming gamers for nasty business. Seriously, you could argue that DICE also did this with BF4 (usually claiming that they were updating the game because a small minority were suffering issues due to their hardware, not that it was broken).

Communication, EA. Admit fault, promise to be better and then... well, do it.

TungstenShark  Jul. 4, 2014 at 17:29

In theory I have no objection against micro-transactions but when you produce a game with a £70 plus in game item then that's just GREED and EA should be called out on it.

As for "different times usually evoke different business models" one of the great marketing ploys is to label the competition 'old' and your thing 'new', because no one wants old and everyone want's new because it regarded as synonymous with improved. But as everything from New Coke and the merger of Time Warner and AOL back in the day, to the 90% of startups that fail now (all with new and exciting business models), 'new' isn't a guarantee of anything! Give me an improved way of doing something and I might listen otherwise you're wasting your and my time.

TheChappy  Jul. 4, 2014 at 18:08

I think he's right. I dont like new ways. New ways to rip me off. New ways to suck money out of me after I've already paid. New ways to sell me stuff that should be mine to start off with.

So in a way, he's right.

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