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The Crew's biggest 'microtransaction' costs £39.99

Jonathan Lester
Microtransactions, The Crew, Ubisoft

The Crew's biggest 'microtransaction' costs £39.99

The Crew launches worldwide today, and seeing as we were let in a day early, I've written a detailed and balanced launch impressions piece for your perusal. However, now that the servers are live -- and holding up, at least for now -- we can also report on exactly how Ubisoft's new MMO driving game handles the dreaded spectre of microtransactions.

Like Assassin's Creed: Unity, The Crew contains a premium currency known as Crew Credits, which can be used to purchase cars that you haven't saved up enough money for by completing challenges, races and missions. You have the option to buy every vehicle with either your slowly-increasing pot of in-game currency or Crew Credits, the latter of which, of course, come at a real-world cost. You're able to buy them in five different packs, starting at 45,000 at £3.99 and ending with 600,000 for a whopping £39.99.

To put this in perspective, early-game cars can run you between 4500-65,000 Crew Credits.

Personally I hate to see microtransactions and premium currencies in full-priced games, as their inclusion is smoking gun proof that a game's economy is designed to delay, annoy or otherwise convince you to reach for the credit card. The fact that you can't ignore Crew Credits -- it's a dual currency, so the option is right there on the screen next to regular purchasing options and even represented on your player tag -- is also a real bugbear too. The sooner this fad dies out, the better, since you've already paid good money for the game and frankly shouldn't be constantly harangued to slap down a little (or a lot) extra.

We'll find out whether it's easy and affordable to play the game the way it should be intended as the days roll on - stay tuned for our launch day impressions later today and a full review at the end of the week.

Add a comment5 comments
Late  Dec. 2, 2014 at 11:02


JonLester  Dec. 2, 2014 at 11:09

Ha! Glad someone else noticed my inverted commas.

teddy1590  Dec. 2, 2014 at 12:28

It breaks my heart to see what Ubisoft have become. 5 years ago I was loving everything they put out, Assassin's Creed II, the GRAW games, Splinter Cell. Now they're acting like E.A were in their blackest days. Hopefully their antics of the last few months will hurt their sales and they'll sort themselves out.

E.A, whilst not exactly the paragon of the industry, have taken some steps forward in the last year since the Battlefield 4 launch debacle, with E.A access being a pretty great value offering for gamers. It's all just saving face for them though, hoping to gain back the trust of gamers, but it's at least an improvement.

JonLester  Dec. 2, 2014 at 12:35
roberttaylor8273  Dec. 2, 2014 at 12:46

my interest in this has went from slight to zero

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