Microsoft are slowly beginning to get the hang of this. Sort of.
The Games With Gold free downloads (if you have a Gold subscription of course) have been announced, and it's a little more robust than in previous months, though that's not saying much. Anyway, if you're an Xbox One owner, you'll be able to download Crimson Dragon and Strike Suit Zero from August 1st, replacing Guacamelee! Super Turbo Championship Edition and Max: The Curse of Brotherhood, so get downloading the latter two if you haven't already!