Being a predominantly male industry, dick-swinging is sometimes part of the business...and few people draw a peeing line on the toilet wall quite as emphatically as Epic Games. With Bulletstorm just around the corner, it's time for an elaborate viral advertising scheme that wastes no time in calling out Call of Duty in a thinly disguised parody.
Oh...and you can play it here for real, short-lived though it is.
Spot on? Too mean? Anyone detecting a little bitterness here? Or just some friendly banter? Give it a playthrough and let us know what you think.