We Dance, the upcoming Wii dance title that emulates real dancing using a hybrid control system, is set to hit British shelves this September - and Nordic games has collaborated with two veteran music industry producers in order to create a stylish live-action launch trailer. Rob Chandler and Chris Brown (who have produced countless music videos for the likes of Röyksopp, Franz Ferdinand, Depeche Mode and Pendulum) have taken inspiration from the colourful packshots and released what can only be described as a technicolour demonstration of We Dance's unique game modes. Hit the jump for the trailer and details - and check out our hands-on preview here.
Chandler and Brown explain that the trailer's style has been heavily influenced by the in-game artwork and packshots, requiring a number of clever lighting effects and post-production rotoscoping to create the silhouettes.
Before shooting the We Dance trailer we brainstormed ideas and were inspired by the avatars used on the packshot. As a result we decided to create realistic dancing silhouettes in the launch video. This style naturally linked to other iconic ‘silhouette’ moving images, so we set about creating our own unique take on it. - Rob Chandler
On the day of filming we had pre-mixed four songs together and made preview videos that matched the choreography from the game. The mix was played back to the dancers as we filmed multiple takes of each song; this gave us a wide variety of shots for the final edit. We also used a lot of in camera shaking techniques to connect the energy and movement of the dancers to the shots. This gave the footage a more human feel rather than adding it in afterwards. - Chris Brown
It's a neat lesson in video design as well as PR material - so here it is for your delectation and judgement.