Can Romance Save The Retail Chain?
This is almost certainly a publicity stunt, but a hilarious one nonetheless. Online niche dating site Date A Gamer has reportedly approached struggling retailer GAME with a novel way of increasing revenue: by providing dedicated 'Dating Zones' in stores to allow single gamers to arrange meetings, mingle and potentially find love amidst the pre-owned shelves. Date A Gamer would rent the floor space, thus providing an unexpected source of income.
Under the proposed partnership, the website would set up branded holding areas in each shop where single gamers could mingle and hook up. The dating sessions, recommended to take place twice a day and run for one hour each, would be free for the 150,000-plus members of the dating website and have the potential to see “millions of pounds” in shared revenue with GAME.
We are always looking for innovative new ways to reach out to single gamers and I expect that this is the same with Game, especially given the company's current financial issues. By setting up 'dating zones' in-store, Game will offer something its online rivals cannot hope to copy and drive thousands of potential new customers through its doors.
Given the choice I reckon many gamers would love the opportunity to socialise in a video game store. - Date A Gamer founder Tom Thurlow
I have... no words. But the idea is sound. Despite being a transparent PR coup, do you think that this initiative could work?