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Denny: PS4 Pricing To Appeal To "As Broad A Gaming Audience As Possible"

Matt Gardner
Michael Denny, Next-gen, Playstation 4, PS4, Sony
PlayStation 4

Denny: PS4 Pricing To Appeal To "As Broad A Gaming Audience As Possible"

Sony Worldwide Studios’ vice president Michael Denny has reiterated that Sony are trying to present a console "absolutely focused on gamers", and that the company have learned lessons from the release of the PS3 (which launched at an exceptionally high price point of $599).

Denny didn't go into huge specifics,, but whilst on the subject of pricing he hinted heavily that Sony are doing their best to make the new console affordable.

“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that,” Denny told EDGE.

“We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there.”

Asked what lessons Sony had learned from this current generation, Denny was resolutely non-committal in terms of specifics,, saying that there was still plenty of time for that.

“The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions.”

A cheaper console, particularly if Sony arrive on the scene first, would certainly make for a wider install base. What price would you realistically love to see the PS4 launch around?

Add a comment4 comments
[email protected]  Apr. 16, 2013 at 12:01

Just tell us already :D

DivideByZero  Apr. 16, 2013 at 13:01

£400 on release.

That was my guess right from the get go and I though Sony had confirmed this?! Or was that just idle gossip?

Late  Apr. 16, 2013 at 13:15

I know what you mean. I have it in my mind that $400/$450 was announced for the states, and took that as £400 over here.

It's getting hard to distinguish between the rumours and the confirmed facts. If there's one thing Microsoft's console has over the ps4 at the moment is that we know where we stand - everything is rumour, nothing is fact.

I want to know the price. And what it looks like!


On a completely unrelated note - what sort of algorithm puts "'Splosion Man Half Price @ Microsoft Live Markeplace" into the Related News frame on this article? lol

bggriffiths  Apr. 17, 2013 at 14:44

I'm going to go way out on a limb and say something closer to the £300 mark instead of the PS3's £425. They might make a loss, but if they release before Xbox, they'd clean up.

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