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Diablo III Busts PC Sales Records

Matt Gardner
ARPGs, Blizzard Entertainment, Diablo III, DRM, PC games, Retail, RPGs, Sales

Diablo III Busts PC Sales Records

It's official: not only has Diablo III taken more in its first 24 hours than any other PC game in the history of forever, but it's also the fastest selling PC game of all time too.

Blizzard announced today that Diablo III has already sold 6.3 million units in its lifetime-to-date, with 3.5 million units having been sold in just the first 24 hours.

4.7 million players were logged on by launch day if you also factor in the 1.2 million people who had already signed up for the World of Warcraft Annual Pass, and therefore received a free copy of the game. None of these figures, of course, factor in the number of people playing in Korean internet games rooms, where Diablo III has taken a 39% share as of yesterday.

“We’re definitely thrilled that so many people around the world were excited to pick up their copy of Diablo III and jump in the moment it went live,” said Blizzard co-founder Mike Morhaime.

“We also regret that our preparations were not enough to ensure everyone had a seamless experience when they did so,” he said. “I want to reaffirm our commitment to make sure the millions of Diablo III players out there have a great experience with the game moving forward, and I also want to thank them for their ongoing support.”

You can check out Jon's Diablo III review here, and my follow-up piece on Diablo III's launch and its always-on internet requirement. On the one hand, huge congratulations to Blizzard for their success. On the other, you have to wonder what this means for restrictive measures going forward. Final proof that gamers can bark, but have as much bite as a marshmallow?

Add a comment2 comments
googleberry  May. 24, 2012 at 08:11

I wonder whether it was the combination of tight online security and having a hyper-anticipated product that was the magic formula for these sales: all those pirates who normally have a choice as to whether they acquired the product legally or otherwise were forced to purchase in this case.

It's a counter-argument from the the publisher's perspective that hype and anticipation (via marketing) + online security works, and DRM-free + giving customers a good product (e.g. The Witcher 2) isn't as effective, even if the media and the customer base sing praises about the publisher who does this.

DivideByZero  May. 24, 2012 at 14:10

I thought no one was buying it as it has DRM. :/

This would explain why I can't find a copy to buy for under £45

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