DICE's Patrick Bach has taken pains to stress that the company are fully committed to supporting their current flagship title - Battlefield 3 - in spite of the hilariously botched Battlefield 4 reveal, and announcement that purchasing Medal of Honor: Warfighter will give players access to next year's BF4 beta.
"People tend to forget we built three other Battlefield games in between Battlefield 2 and Battlefield 3," he told Eurogamer. "That's a natural reaction. People then think we won't support Battlefield 3, even though we have the Premium version, people know we're working on future expansion packs and we've been very open in explaining what we are doing.
"We heard that before with Battlefield 2. It was like, oh, you stopped supporting games! No, we're working like hell, but we haven't announced it yet. We have now announced we are putting a lot of effort into supporting Battlefield 3 and still we get reactions like this. I think it's just sad. We are dedicated to supporting Battlefield 3. People seem to be worried for all the wrong reasons."
Bach noted that the news that DICE are already looking ahead to the next instalment might upset some people, but he said that he didn't want the team to be another position where it takes six years to get the next big instalment in the series out of the door.
"Knowing we are working on more than Battlefield 3 might upset some people, but still people want something awesome in the future, and that takes time," he said. "We are better than ever when it comes to supporting our game, because we have more people doing more things that are even more adapted to what the community wants combined with what we want and trying to make the best possible post-launch experience for everyone, including ourselves.
"And of course we want to make sure we don't end in a, oh it'll take six years for the next big Battlefield to come out situation."