Channel 4 has secured the UK rights to adapt phenomenally popular app Draw Something into a TV show.
'Draw It!' will challenge two teams (comprised of one celebrity and a member of the public) to face off in various drawing challenges, some lighthearted banter and probably the occasional plug for whatever book they're releasing that week. In the final round, the winning contestant will team up with both celebs for a quickfire round, with various as-yet unspecified apps up for grabs.
According to Marketing Weekly, a companion app will be released to allow viewers to play along at home.
Draw Something 2 has already been announced by Zynga, and though we personally would have liked to see the app appear in another episode of Charlie Brooker's Black Mirror, this could well be good for a laugh.