Asked if EA are considering further acquisitions to bolster their ranks, following the successful buyouts of the likes of PopCap, Chillingo, Playfish, BioWare and others in the last few years, corporate development associate Carolyn Rohde's answer was an emphatic, "yes, definitely".
"If we're interested in moving into a particular genre of gaming, or bolstering our presence in a certain area, then we'll look at the market landscape to see who's performing the best and who, of those companies, is a good strategic and financial fit for EA," Rohde explained in a recent blog post. "Then we determine whether an acquisition makes sense."
Curious indeed. But being the largest games publisher on the planet also means having the option to be rather choosy, and Rohde rather compares the acquisitions process to being not unlike dating.
"Sometimes we hear from a banker that a particular company is for sale and we evaluate if we want to own the company or not. It's sort of like dating – we “date” a lot of companies, but it has to be a fit both ways for us to “marry” and integrate." [EA]