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EA: Battlefield 3 Will Retain Players With Quality & Karkland DLC

Jonathan Lester
Battlefield 3, DICE, EA, Modern Warfare 3, multiplayer

EA: Battlefield 3 Will Retain Players With Quality & Karkland DLC

"Crazy Amount Of Destruction" Inbound

Battlefield 3 is out. It's selling incredibly well. And it's about to face its first major test: player retention. Modern Warfare 3 is set to release in six days' time, but EA are confident that DICE's multiplayer suite will retain the majority of its players thanks to its polished quality and the "crazy" destruction that the Back To Karkand DLC pack promises to deliver. Full story and quotes after the break.

In an interview with IGN, EA Executive Vice President Patrick Soderlund acknowleged that Battlefield 3 had attracted a huge number of new players to the franchise despite some launch "hiccups" - and that quality will keep them from falling into Activision's clutches.

The holiday season is clearly very competitive, as we know. We all respect what Call of Duty brings and what they’re going to come with, and I think that we have an industry-leading multiplayer game that will make people want to stay with us, frankly... if I can continue to harness that and work on improving that and give the consumers more of that, then hopefully they’re going to feel loyal to us and stay.

My focus has got to be on our product, and not necessarily on the others. And right now we’re out in the market, and that’s all I know. When they come out, they come out, and I wish them the best of luck. They’re partners in this industry, and I play all their games and I look forward to many of them, and all I can do is try and make sure that people stay interested and want to have more Battlefield.

The fact that we're seeing a lot of new Battlefield players come into the franchise means a lot to me. That's been something that I've been trying to push on for a long time, that we wanted to go wider, become a broader, established IP, and it seems like that's really working for us, so that's cool.

The Back To Karkand DLC pack will also be a major draw for existing players, since it promises to deliver destructive environments on a massive scale. The reimagined Battlefield 2 maps will apparently make the current multiplayer experience look "vanilla" in comparison when it launches in December.

There's a lot of destruction in BF3, but the Karkand map pack, when you play it, it's a different level, even more so than in BF3, of destruction in there. So I think people are really going to like that, and see it as something fresh. When you play Karkand, it's just crazy the amount of destruction that goes on in there. And that's a deliberate decision by the small team who made the pack, to really dial that up and make it even more prominent than it is in the Battlefield 3 'vanilla' experience.

Sounds good - but they've got a lot to prove. We can't wait to see how Battlefield 3 and Modern Warfare 3 stack up in a week's time.

Add a comment11 comments
chrisharry12345  Nov. 2, 2011 at 16:05

I can guarentee as soon as MW3 is out I wont be touching BF3 again.. I like the deathmatch but the other game modes are so dull! I played rush the other day on a huge map.. in a 30 minute game or whatever it is the most amount of kills any played had was 10.. it was so dull!

PixlCrushr  Nov. 2, 2011 at 16:15

You're doing it wrong.

Late  Nov. 2, 2011 at 16:26

I don't think I've ever looked forward to a game as much as I did BF3, and tbh I'm a little disappointed so far. It's good, but not awesome. (xbox360 btw)

SP is poor, but you don't buy it for that of course.

MP has way more bugs and problems than I'm used to from games these days. Down someone with 2 shots from a pistol over a quarter mile, then put 30 rounds from an AR into someone at six foot and they just turn and shoot you, for instance. And that's when you can actually get a game.

Tis early days, though, and I've not had as much gaming time as usual this last few days. (It's telling, though, that when I've had the machine on I've been more inclined to play a bit of Batman or PvZ!)

Roll on MW3.
Shame, because I was tempted to bin the COD franchise, due to the ridiculous amount you end up paying... :\

NornIron Legend  Nov. 2, 2011 at 16:53

Personally loving it at the moment on Xbox360... Granted their are a few tweaks needed as highlighted by @Late.

I have had no more server issues since day one which impressed me and that couldnt be said for Black Ops... we can only wait and see for MW3.

Though what i have seen of MW3 is nothing different than that of Black Ops and i wont be buying it... This will be the first CoD i wont be buying on launch day.

aseddon130  Nov. 2, 2011 at 17:07

I'm struggling to really like it too, last week i finished Modern Warfare 2 on Veteran which reminded me how damned good of a series that MW really is. This, even pales in comparison to MW2 so 3 should blow it out of the water.

Expect a lot of preowned copies of BF3 going around next week, i guarantee it!

MattGardner  Nov. 2, 2011 at 17:09


And that's when you can actually get a game.

This would be why you've not seen a review from us yet. Coming soon, though!

jamesgrahamslack  Nov. 2, 2011 at 19:34

You need to see it on the PC in Ultra settings with 16x AA and 8x AF... it is just jaw dropping.
While I usually like just killing the f*** outta stuff, I really like the different game modes BF3 has to offer. On every level this game is better than I expected (and I was expecting a LOT!).

Before playing the final release BF3 I thought Call of Duty would walk all over this - but having played it I am not so sure. CoD would need to bring something new to the game, just rehashing old ideas isn't going to be enough. Can't wait to see how this pans out!

Last edited by jamesgrahamslack, Nov. 2, 2011 at 19:52
TsungUK2  Nov. 3, 2011 at 11:10

I didn't bother with this one, played / bought all the previous BF series but this time I thought meh more of the same. From the forums I read it appears the servers are buggy and there are lots of issues as the game stands currently.
Sadly for EA I doubt I'll buy this game in the future, the Limited edition has the reverse effect on me, I won't buy a standard edition for the same price knowing that other people are getting the first DLC for free (from the limited edition).
Maybe when the game is in a sale, with all the DLC included (GOTY edition or something) I'll invest.

jamesgrahamslack  Nov. 3, 2011 at 12:35

@TsungUK2 : Personally, I wouldn't buy a FPS so long after release. Multiplayer would be pointless. Everyone would know the maps and you would be at such a disadvantage it would just be frustrating. I think BF3 delivers a lot and does go a step beyond more of the same - but after the medicore Bad Company games, I am not at all surprised that people have been put off the Battlefield franchise.

Last edited by jamesgrahamslack, Nov. 3, 2011 at 12:36
phil16  Nov. 3, 2011 at 13:01

I'm loving it but then again I'm a PC gamer - more interested in thinking my way round the enemy so I can shoot them in the back (or just driving a tank over them) than running around like a idiot in black ops. COD is just simple where as BF3 is class.

Late  Nov. 3, 2011 at 13:02

I won't buy a standard edition for the same price knowing that other people are getting the first DLC for free (from the limited edition)...

I don't know how accurate the info is but I hear the Karkland DLC will now be made free to everyone, and not just the pre-order "limited editions". I stress that's unconfirmed.

I'm already unsure what's limited about them - if everyone who pre-orders gets the limited edition and they'll print more as they need them then they're already redefining what "limited" means - and if you don't get anything different to standard edition then that's even dafter.

Might we then end up with the standard edition being more limited/rare and potentially more valuable than the limited edition?

I've gone off on a bit of a tangent, there, haven't I. I do think there's a valid point there, though, buried in all my waffling...

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