"Crazy Amount Of Destruction" Inbound
Battlefield 3 is out. It's selling incredibly well. And it's about to face its first major test: player retention. Modern Warfare 3 is set to release in six days' time, but EA are confident that DICE's multiplayer suite will retain the majority of its players thanks to its polished quality and the "crazy" destruction that the Back To Karkand DLC pack promises to deliver. Full story and quotes after the break.
In an interview with IGN, EA Executive Vice President Patrick Soderlund acknowleged that Battlefield 3 had attracted a huge number of new players to the franchise despite some launch "hiccups" - and that quality will keep them from falling into Activision's clutches.
The holiday season is clearly very competitive, as we know. We all respect what Call of Duty brings and what they’re going to come with, and I think that we have an industry-leading multiplayer game that will make people want to stay with us, frankly... if I can continue to harness that and work on improving that and give the consumers more of that, then hopefully they’re going to feel loyal to us and stay.
My focus has got to be on our product, and not necessarily on the others. And right now we’re out in the market, and that’s all I know. When they come out, they come out, and I wish them the best of luck. They’re partners in this industry, and I play all their games and I look forward to many of them, and all I can do is try and make sure that people stay interested and want to have more Battlefield.
The fact that we're seeing a lot of new Battlefield players come into the franchise means a lot to me. That's been something that I've been trying to push on for a long time, that we wanted to go wider, become a broader, established IP, and it seems like that's really working for us, so that's cool.
The Back To Karkand DLC pack will also be a major draw for existing players, since it promises to deliver destructive environments on a massive scale. The reimagined Battlefield 2 maps will apparently make the current multiplayer experience look "vanilla" in comparison when it launches in December.
There's a lot of destruction in BF3, but the Karkand map pack, when you play it, it's a different level, even more so than in BF3, of destruction in there. So I think people are really going to like that, and see it as something fresh. When you play Karkand, it's just crazy the amount of destruction that goes on in there. And that's a deliberate decision by the small team who made the pack, to really dial that up and make it even more prominent than it is in the Battlefield 3 'vanilla' experience.
Sounds good - but they've got a lot to prove. We can't wait to see how Battlefield 3 and Modern Warfare 3 stack up in a week's time.