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EA: Battlefield vs Call Of Duty Rivalry Is "Good For The Industry"

Jonathan Lester
Activision, Battlefield 4, Call Of Duty: Ghosts, EA, Smack talk

EA: Battlefield vs Call Of Duty Rivalry Is "Good For The Industry"

Battlefield 4 To "Lap" Ghosts With "New Technology"

According to EA Labels boss Frank Gibeau, the fierce holiday competition between Call Of Duty and Battlefield is good for the industry and consumers alike - but this year DICE's franchise has a fighting chance of claiming sales victory. With Medal Of Honor shelved for now, the likes of Titanfall and Star Wars: Battlefront will challenge Activision in its place.

A confident Gibeau told CVG that Battlefield 4 has every chance of outselling Call Of Duty: Ghosts this year. "Look, we are absolutely going for it," he argued. "It's a competition and we feel really good about Battlefield 4, and we have an old saying at EA which is 'transition is our friend', and we're going to try to lap them with new technology, new innovation and new capabilities. So do I think we're going to do better than last time? Absolutely."

"When we started this challenge, back with Bad Company 1, I think the ratio was something like 95/5, so we pushed and pulled to get that figure even," Gibeau continued, suggesting that having an opponent to aim for has driven tech development and offered consumers genuine choice. "Something I learned from the EA Sports business - with regards to FIFA versus Pro Evolution and Madden versus 2K - these fights are good for the industry. They're good for customers. Competition drives innovation, and from our perspective some people snigger at these two companies going head-to-head but actually it's good for our industry, it's good for customers and it's good for our dev team."

Going forward, Titanfall and Star Wars: Battlefront will replace Medal Of Honor on off-years, since Warfighter totally failed to meet sales or critical expectations.

"The shooter rotation we think about now is Battlefield, Titanfall and Battlefront, and so we like those three brands going forward," Gibeau concluded. "We're working out how we're going to line that up because that's what you'll see from us. With regards to Medal of Honor, you try things in entertainment and if they don't work you try something else. From our perspective, Battlefield 3 and Battlefield Premium continues to grow."

Battlefield 4 and Call Of Duty: Ghosts are both looking impressive - if you're not planning on getting both (or neither), which are you currently more excited for?

Add a comment2 comments
stevenjameshyde  Aug. 27, 2013 at 16:37

I'll almost certainly buy one or the other to go with my pre-ordered PS4, and to be honest it'll probably be whichever is the shinier graphical showcase, just to convince myself that making the next-gen leap was worthwhile

So, Battlefield it is then

gmdlogan  Aug. 27, 2013 at 20:39

I'm seriously considering Bf4 this year. Can't take more of the same tripe again. Infact, i'd rather they just redid Cod 4 and popped in a few more maps!

Kill streaks ruined Cod!

Just started playing Bf3 again. Hope Cod takes a beating and forces them to buck their ideas up!

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