Multi-year Contract In The Bag
Among the ten reveals of EA’s press conference, UFC president Dana White came on stage to make a rather shocking announcement that EA had signed the rights to make UFC licensed games. This comes after the moderate success of THQ’s latest effort, Undisputed 3, which was warmly received by industry critics earlier this year.
This is a huge acquisition for EA after their attempt to hustle in on the action with their previous effort EA MMA, and THQ must certainly be hurting from this announcement. Although we weren’t given much news other than “it’s happening,” we’ll be sure to keep you posted on any further developments as E3 progresses.