EA Labels boss Frank Gibeau has stressed the importance of having two separate brands - Battlefield and Medal of Honor - with alternating release patterns, suggesting that it lessens the risk of "annualized [sic] sequel fatigue".
"We are very careful that Battlefield and Medal of Honor stay differentiated," Gibeau states. "There is an inefficiency to having two different brands coming out alternating like that, there is some upside. You don't have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield. We're trying to use a sequencing strategy to keep it as fresh and different as possible."
2010's Medal of Honor was, of course, developed by Danger Close in conjunction with DICE, but the studio formerly known as EALA are going solo for this one, though Medal of Honor: Warfighter will be using a buffed up version of DICE's Frostbite 2 engine - making everything gleam and sparkle.
Warfighter is due this October for PC, PS3, and Xbox 360, and it looks as though EA are already hard at work on Battlefield 4, if the recent slip-up is anything to go by. [Game Informer via Attack of the Fanboy]