Not Looking To Imitate Call Of Duty Elite
Liked the look of Call of Duty Elite until Activision unveiled their pricing plan? Well, maybe you'd prefer Battlelog, instead? EA's answer to Elite felt a little knee-jerky what with its abrupt announcement, but at least the publisher isn't treating Battlelog like the second coming - sorry, Acti, but Bungie's been doing Elite for a while now. And unlike Elite, Battlelog is free to use. However, when reports emerged today that a premium Battlelog might be introduced, EA was quick to dispel such talk.
"We are providing Battlelog to Battlefield 3 players to deliver the best social, multiplayer FPS experience in the market," said EA when contacted for response by Industry Gamers. "We have no plans to charge for this service with Battlefield 3. The Battlefield series has always been about playing with friends, and Battlelog takes that experience to the next level by serving as a unique social network."
EA will fight Activision to the very end over the FPS market, and if that means sacrificing a few million to ensure a larger audience on their respective community hubs, so be it. While it's true that EA could simply include a premium Battlelog subscription in the future, Modern Warfare 3's dominance is far too important to deal with than subscribers. It's not like the post-release DLC won't rake in the profits, anyway. [Industry Gamers]