Recent rumours suggested that EA was seeking to acquire casual juggernaut PopCap Games for the whopping sum of one billion dollars... and the truth isn't far off the mark. EA has now confirmed the PopCap buyout, as well as an aggregate payout of $750 million. Full details after the break.
In today's press release, EA confirms that PopCap has now been brought into the fold for $650 million dollars "cash" and 100 million dollars' worth of shares. The move marks another major foray into the casual and social market for Electronic Arts, with the objective of forging a "billion dollar digital business."
EA and PopCap are a compelling combination. PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels. - EA CEO John Riccitiello
We picked EA because they have recast their culture around making great digital games. By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience. - David Roberts, CEO of PopCap
We daresay that it will be business as usual for PopCap - and the EA partnership will doubtlessly provide the studio with new avenues to explore and distribution channels to take full advantage of. Naturally we'll let you know as soon as their first project is announced.