Wondering why Dead Space 3 has shifted tone somewhat to chuck in a co-op mode? Well apparently it's because people were too scared to play the first two games on their own.
Yep, that's right. Visceral made Dead Space and its sequel just a bit too scary.
EA Games’ marketing boss Laura Miele explained to MCV that cop-op was implemented as a result of consumer feedback and market research testing.
"We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products," she said. "We received feedback to understand how we can take the game out to even more consumers.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game."
Of course, and I have no real basis for this, but one might expect a horror game to be a bit scary. Apparently this nerve-wracking terror will still play a big part in Dead Space 3...there'll just be someone else there too. Being frat.
“The horror of Dead Space is still all there," said Miele. "It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.
“Personally, I would rather go to scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”
Prepare to be monetised, non-horror fans!
In other news, the Modern Warfare series contains guns. Just so you know.