The future is freemium, according to a senior VP at EA. Nick Earl has suggested that it'sn ot impossible for freemium to expand beyond portable platforms and Facebook.
Chatting with MCV, Earl was adamant in his prediction that one-time payments would become a thing of the past.
“The future is not about one-time payments, the future is about freemium," said Earl. "A decent number of people convert to paying and they may not pay a lot but most of them actually pay more than you’d think.”
He admitted that it might take a little time before we see console manufacturers and platform holders embrace freemium with open arms, but argued that human nature is such that a shift in business model could be very advantageous.
“I don’t know if freemium gets to console but I do know that humans like free stuff. I also know humans who will pay for something if they’ve tried it out and they like it. [...] I’ve wondered if freemium expands beyond the tablet, Facebook and smartphones, and out into consoles?” Earl concluded, “I don’t think it’s impossible for that to happen.”