Login | Signup

EA: A Lot Of Consumers "Still Afraid" A Year On From PSN Hack

Matt Gardner
Digital Distribution, Digital vs Retail, EA, High street, Peter Moore, PSNgate, Retail

EA: A Lot Of Consumers "Still Afraid" A Year On From PSN Hack

EA's Peter Moore, having outlined a strong digital future for the company at the Bank of America Merrill Lynch 2012 Global Technology Conference earlier this week, has said that physical retail is still of crucial importance, not only because a number of consumers don't own credit cards, but because people are still incredibly wary following last year's PSN hack.

"A lot of our consumers don't own credit cards. A lot of our consumers are still afraid of what happened to the PlayStation Network when 77 million accounts were accessed by Anonymous in 2011," Moore said.

"A lot of our consumers prefer to go into retail buy those Xbox Live or PlayStation Network cards, and retail gets a very strong margin on that. For retail, if they can evolve to be not just a physical media purveyor, but a digital media purveyor, it'll play a very strong role in our business going forward."

Moore also praised the marketing opportunities created by high street retailers, noting especially the ability to make game launches feel like proper, tangible events.

"Once we get that disk installed in the tray of an Xbox or a PS3, we then look at our consumer on an ARPU basis," he said. "We love what retail does for us. We love its ability to create massive launches and create excitement. GameStop probably sees three million hardcore gamers walk through their doors every day, and that's a marketing opportunity for us." [Gamasutra]

Add a comment 1 comment
gandalfthebrown  May. 11, 2012 at 12:21

To be fair, a lot of consumers are also idiots.

It doesnt help when you have awful companies like GAME telling people to buy an Xbox because PSN is unsafe.

You can guarantee half of these people will have some form of keylogger or trojan on their system stealing their passwords everyday without realising it.


Leave a Trackback from your own site

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.