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EA: Nintendo Need "To Sell More Boxes" To "Fix" Publisher Relationship

Matt Gardner
EA, Frank Gibeau, Nintendo, Wii U

EA: Nintendo Need "To Sell More Boxes" To "Fix" Publisher Relationship

Asked at E3 why EA don't seem to be supporting the Wii U right now, EA Labels boss had a simple answer: to fix the situation, Nintendo need to sell more units.

“The only thing they can do to fix it is to sell more boxes," Gibeau told Joystiq. "We’re a rational company, we go where the audience is. We publish games where we think we can make a great game and hit a big audience, and make money. That’s why we’re here, that’s why we have an industry.

“We shipped four games [for the Wii U]. We shipped Madden, FIFA, Need for Speed and Mass Effect. In fact, the last Need for Speed shipped 60 days ago had a pretty good Metacritic. It was a good game. It wasn’t a schlocky port, we actually put extra effort into getting everything to work. And it’s just not selling because there’s no boxes.”

In response, Nintendo of America’s head of corporate communications Charlie Scibetta said, “EA is a great partner of ours, they’ve had games on our platforms before. They want what all third parties want and what we want: for the install base to grow.

“We’re confident that once some of these games come out that we have planned between now and the holiday and into 2014, that it will help drive the install base and when that happens the platforms will look more enticing to third parties.”

If it takes eighteen months to get third parties interested in your brand new platform, you're doing it wrong!


Add a comment3 comments
Breadster  Jun. 17, 2013 at 14:51

Just can't see the Wii U pulling it back, they need a big turnaround before the other consoles come out.

imdurc  Jun. 18, 2013 at 02:44

Apart from the annoying chicken and egg syndrome at play, here's a thought... The PS3 had a terrible start; late to the console war, tired properties and very, very expensive. But as time went on, it's done pretty well. I fully expect the same to happen here with the Wii-U.

That said, I feel the Wii U should've released this Spring/Summer.

Late  Jun. 18, 2013 at 11:22

Publishers didn't abandon the ps3, though. If they start abandoning the Wii U then the console becomes less and less desirable as the games rosters for the other consoles grow...

Note the "if". I don't think any publishers are completely ignoring the platform just yet. There are worrying signs though.

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