'Co-opetition', that ugly portmanteau of 'co-operative' and 'competition', is not just a word to allude to Call of Juarez: The Cartel, oh no. EA have been trumpeting the nature of their dealings with other parties in much the same manner, stressing that co-operation and competition are both integral to the industry, and stressing that their relationship with Valve - who serve as both developer, publisher and platform holder with Steam - has no strain on it whatsoever.
This comes after Steam has seen the removal of EA's games, by EA themselves, due to disagreements over Steam's terms of service, not to mention the launch of EA's rival digital distribution platform: Origin. Some might say that such business did not exactly point towards a bed of roses. However, EA still expects Valve to come to them first when it comes to publishing and distributing their boxed titles around the world as they did with Portal 2.
'Valve is run by very clever people, and I would say that's also true for Electronic Arts, we're all good business people,' said Head of EA Europe, Jens Uwe Intat, speaking to GamesIndustry.biz.
'So, Valve, when they're looking for distribution for their products, looking at which publisher could actually do that, then I think we're the best publisher on the planet, both in Europe and North America.
'We have a long history of distributing Valve products and I think for every title they will look for who will do the best job. There's no strain on that relationship because we're competing in one space.
'We're basically competing and working with a lot of people. Every first party manufacturer is a partner of ours when we're distributing their product, and a competitor of ours with their own software. I think, as an industry, we're pretty good at competing and co-operating at the same time.'
We'd be interested to know how you guys have found Origin to be in these early days. What's your opinion of the service thus far?