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EA Not Happy With "Very Poor Returns" From 3D

Felix Kemp
3D, EA Games

EA Not Happy With "Very Poor Returns" From 3D

While the 3D film boom continues to gain steam, raking in the inflated profits while incidentally causing a spike in eye-strain disorders, the 3D games market is veering in a decidedly less successful direction. What with the relative lack of true 3D titles, the steep prices for appropriate television sets and the general public's indifference towards the technology, uptake has been sluggish at best. And according to EA, they're not happy with their "very poor 3D returns".

"Frankly we have not seen a big uptake for 3D gaming," EA's John Riccitiello told stockholders. "We have not seen a big uptake in 3DTVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for." Instead, EA is looking to invest in and capitalize upon the lucrative social and online markets, where it plans to create "new innovations".

Sony has been the biggest proponent of 3D gaming, what with their range of 3D television displays and a number of high-profile games undergoing the three-dimensional conversion. Motorstorm Apocalypse, Killzone 3 and Gran Turismo 5 can all be played in 3D, providing you have the appropriate display, which still retail for a lofty price. Sony has remained upbeat on the manner, claiming it had a "good first year".

What do you think, Dealspwners? Will 3D gaming start to take off soon? Or will it be forever be a fad? [Games Industry]

Add a comment5 comments
[email protected]  Jul. 29, 2011 at 16:06

I don't think EA would be happy regardless of their profit.
Money grabbing company.

WalnutSoap  Jul. 29, 2011 at 19:14

How the hell is this a surprise?

Last edited by WalnutSoap, Jul. 29, 2011 at 19:14
amdavies  Jul. 30, 2011 at 02:58

Tech companies: "Thank you for spending hundreds of pounds on your nice new flat screen television but it's obsolete, you want 3D now don't you ?"
Consumer: "No, not really"

Kopite211  Jul. 31, 2011 at 18:50

If Pro Evo offered a 3D modeI'd buy it for the first time in 4 years, be a pro mode on fifa would seriously benefit from 3d depth but if EA would rather think about what drives sales rather than what would significatly improve gameplay me thinks I may be looking elsewhere.

AbandonedT  Mar. 22, 2012 at 15:28

Being honest, 3D sets no longer carry a massive premium. I picked up an LG 47" 3D TV before Xmas for £660 that's £200 less than I paid for my 37" Bravia 2 years ago. I think it's more the inconvenience of having to wear glasses that puts people off, rather than the price itself.

That said, GT5 looks stunning in 3D as does Superstar Dust and Motorstorm.

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